Before sending
Have permission first
Use LinkVeris only when the recipient has directly opted in, requested contact, or otherwise given a defensible permission path.
LinkVeris public
Messaging consent rules that stay easy to read
Get permission before sending outreach, keep records clear enough to defend, and stop when someone withdraws consent.
Messaging consent
Calls, text, and email should always trace back to a clear permission path
Provider review depends on being able to explain why a recipient was contacted and how they can stop future outreach.
During sending
Identify yourself clearly
Messages should identify the sender plainly and include a clear opt-out or unsubscribe path when the channel supports it.
After sending
Honor changes fast
Stop messaging when consent is withdrawn, when complaints show the audience is not expecting contact, or when abuse signals say the campaign should pause.